Open classroom: The McDonald’s case. The franchise as a business model

Next Friday, May 22, ISDE organizes an open classroom with the theme "franchising as a business model". We will have the honor of having the speakers: Luisa Masuet, General Counsel & Franchising Director of McDonald's Spain and Eduardo Abadía, executive director of the Spanish Association of Franchisors. Enrique Ortega, director of the ISDE Master in Corporate will act as moderator.